Learn how to get paying Customers and find startup success
Startups are high-risk, high-reward endeavors. The failure rate is extremely high.
According to data from the most successful startup accelerator in the world, the success rate from application to outcome is 0.4%.
Are you sure you want to quit your job to build a startup?
Insight-Driven Iteration

Over 25 years of building new businesses from scratch, I made a lot of mistakes. Every time I learned a lesson, I wrote it down and developed a process to avoid making that mistake again. Over time, I saw the patterns and discovered the keys to startup success.
When I was asked to teach it to other Founders, I gave it a name: Insight-Driven Iteration. I continue to use the method to build more startups and learn more lessons.
For sincere, committed Founders who are willing to do the work, I teach my validation method so they can improve their odds of startup success.
