We teach founders how to get traction with Customers
FounderDojo was rated the #1 startup training program in the world by UP Global
Improve your odds of success
The FounderDojo Basic Training course teaches you a proven method for getting traction with Customers. Based on our internal studies, our process improves the odds of startup success by 1,660 times compared to what most first-time entrepreneurs do on their own. For example, in our initial test cohort, 83% of our students created a profitable startup or generated a successful exit. While we cannot guarantee success for everyone, we believe entrepreneurs who follow our methodology and do the work will improve their odds of startup success.
Don’t quit your job…yet
You can test your idea in the Basic Training course before you quit your job. Our online course teaches you how to validate your business idea and get traction with Customers while you are still employed. This is a smart way to build a startup business and our online course makes it easy.
Transform yourself from employee to entrepreneur
Do you have what it takes to become a successful entrepreneur? Let’s find out. The FounderDojo Basic Training course teaches you everything you need to know to build a successful startup from scratch. You will learn how to do it and discover whether entrepreneurship is for you.
Basic Training Curriculum
Everything you need to know to build a successful startup from scratch.
We teach a proven method for finding product-market fit and scalable business models. This process has been shown to increase the odds of startup success by 1660x compared with the approach most new entrepreneurs take.
Module 1: Problem Validation
Introduction
How To Use This Program
Why I Created FounderDojo
Intro to Basic Training
Bootstrap or Raise Money?
Dave Linhardt Background
Fundamental Principles
The Keys To Startup Success
Getting Traction With Customers
I’d Rather Be Successful Than Right (Dropbox case)
How To Make It Through The Valley Of Death
Aligning Yourself With The Business You Want To Create
The Product Visionary’s Super Weapon
What Is Insight-Driven Iteration?
Customer Lines
Determining Your Current Validation Level
Problem Validation
Defining The Problem & Why It Matters
How To Validate A Problem With Customers, Part 1 of 3
How To Validate A Problem With Customers, Part 2 of 3
How To Validate A Problem With Customers, Part 3 of 3
Creating Your First Problem Template
Getting Your First Customer Interviews
Example Message To Customers To Request Problem Interview
How To Take What You’ve Learned & Create A Revised Problem Template
How To Create A Customer-Problem Map
Choosing Your First Customer-Problem Set To Build A Business On
Getting Focused With Focus Problem Interviews
Creating Your First Experiment Loop
Making Your First PPK Decision
Module 2: Solution Validation
Fundamental Principles
Your Biggest Risks In Building A Startup
The Best Source Of Funding For Your Startup
How To Go From Thinking To Knowing With Pre-Sales Orders
There Is No Failure
Solution Validation
Solution Validation Iteration Loop
Defining The Customer Value Proposition
Defining Your First MVP
Creating A Clickable Prototype
Pricing The MVP
Creating An Experiment loop
How To Conduct A Problem Validation Interview
Launching MVP v1.0
Customer Traction
Parsing What's Working & What's Not Working?
How To Think About Scalability & Your Goals & Objectives
Making PPK Decisions On Product
Defining MVP 2.0
Creating Another Experiment Loop
What Is Good Engagement & How Do You Know If You Have It?
How To Know When You’ve Found Product-Market Fit
Module 3: Path-To-Customers Validation
Fundamental Principles
CAC
LTV
LTV/CAC
Engine Of Growth & Creating A Financial Model
Path-To-Customers Validation
Where Do Your Customers Hang Out?
What Is The Tipping Point When Your Customers Are Ready To Buy?
Defining A Customer Acquisition Process
Choosing Channels, Offers, GTM Strategies & Tactics
Running Your First PTC Experiment
Optimize, Optimize, Optimize
What Other Channels & Processes Might Be Better, More Efficient Or More Scalable?
Defining Your Business Model With Evidence
Do You Like This Business Enough To Spend The Next Five To 10 Years Or More Working On It?
Determining Your Funding Needs
Creating A Pitch Deck
Making The Self-Fund Or Fundraise Decision
How To Raise Money For Your Business
Switching Gears From Inventing To Improving
“FounderDojo helps you block out the noise. It helps you focus on what really matters to make your startup successful.”
Valentin Saportas, Founder & CEO, Mortgage Hippo
“I owe 100% of my success to FounderDojo. Whatever else you are thinking about doing, stop and signup for the Basic Training course. It will save years of your life.”
Jamie Johnson, Founder & CEO, Verde
“FouderDojo taught me how to listen to Customers. Now I know how to get insight from Customers and use it to improve my business.”
Sheila Guo, Founder & CEO, Peckish
